Identity
Fonts: Palace Script & Century Gothic
The script font was used to create a distinct shape. San Serif was used for “photography” to ensure it could be read at any size. The company name was chosen to help separate Gulf Breezes from “self-named” competition.
Homepage
www.gulfbreezesphotography.com
Platform: Wordpress
Theme: Otto
Developer: designova
This is the 4th iteration of Gulf Breezes’ website. The Wordpress platform was chosen due to its design flexibility and SEO tools.
Promotional Note Card
Dimension: 8.5 x 5.5 in
Promotional note cards were used to convert targeted realtors. Realtors with poor or no listing photos were chosen to receive personally delivered note cards in their office mailbox.
